Profitable Google Ads: A Business Owner's Guide to Getting More Leads and Sales from Google Ads

Many businesses lose money on Google Ads. Others, in the same market, run profitable campaigns year after year. What's the difference? That's what this book is about. It's for business owners. It's written in plain English. It doesn't have any technical jargon, short-lived hacks or perishable strategies. Instead it covers the timeless principles that have helped my clients advertise profitably since 2008. In it you’ll learn that Google Ads doesn't succeed unless it's part of a working system. I'll show you what that system is and how to assemble it. You'll also learn how to make Google Ads more profitable by improving the areas you control: * Converting more website visitors into leads. * Attracting better-quality leads. * Turning more leads into customers. * Getting your ads aligned with your business goals. View Less