The Future CMO: How Modern CMOs Win with Trust, Tech and Smart Visibility

“The best update that I have read on the role and work of CMOs. A must-read for leaders ready to embrace financial accountability.” – Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University (emeritus) “The CMO of the Future must be a regenerative leader. Joeri Billast shows us how trust, technology, and storytelling come together to meet the needs of our time.” – Christian Sarkar, author, entrepreneur, and co-founder of The Marketing Journal The role of the Chief Marketing Officer is being redefined – from brand custodian to business driver, from storyteller to strategist of trust. In an era of AI, Web3, and constant disruption, marketing leaders face one simple choice: adapt or risk irrelevance. In The Future CMO, Joeri Billast distills insights from more than 250 conversations with CMOs, founders, and thought leaders on his top-ranked Web3 CMO Stories podcast. This book is not theory. It is a practical playbook for leaders ready to navigate the next decade of marketing with clarity and confidence. Inside, you will discover how to: Harness AI and emerging technologies without losing authenticity. Transform disruption into opportunity with proven frameworks. Build trust and communities that create long-term value. Align marketing with financial impact and executive expectations. Lead as a regenerative, future-ready CMO. This is more than a marketing book. It is a call to action for every leader who wants to stay relevant when customer expectations, technology, and business realities shift faster than ever before. Whether you are a CMO, founder, strategist, or aspiring leader, The Future CMO will help you think ahead, inspire your teams, and compete at the highest level. About the Author Joeri Billast is a marketing strategist, keynote speaker, and host of the top-ranked Web3 CMO Stories podcast. He helps AI- and Web3-driven companies grow through strategy, storytelling, and smart visibility. Joeri also leads Sintra Synergies Retreats – gatherings where marketing leaders align for growth and stay relevant in times of disruption. View Less