The Game Product Management Handbook: LiveOps, Monetization, and Sustainability in Free-to-Play Mobile Game Development

From living in an office and selling his apartment to leading $1M+/month games—this is the unfiltered playbook for product managers who want to win. Game development isn't just about ideas and creativity. It's about survival. It's about turning your vision into a product that retains, monetizes, and scales—without burning out your team or going broke. The Game Product Management Handbook gives you the real-world systems, mental models, and growth frameworks used inside studios that ship and scale. No fluff. No theory. Just tactics forged through 16 years of painful pivots, missed payrolls, and unexpected wins. Inside, you’ll learn how to: Design core loops, systems, and economies that players can’t put down Build LiveOps calendars that drive both retention and revenue Create monetization models players actually enjoy spending in Leverage segmentation, A/B testing, and KPIs without drowning in dashboards Align dev, art, product, and marketing into one outcome-driven roadmap This book is for: Game PMs and producers running live F2P or hybrid-casual titles Indie founders who want to turn chaos into cash flow Designers and analysts who want to think like product leads Anyone building a mobile game and asking, “how the hell do we make this work?” Written by a founder and product lead who started in the App Store’s earliest days, lived through the rise of F2P, and now manages games generating 7 figures per month—this book cuts past buzzwords and gets to what matters. If you’re ready to stop guessing and start building games that last—this is your weapon. View Less