The Topline Summary of Chip and Dan Heath's Switch - How to Change Things when Change is Hard (Topline Summaries)

The Topline Summary in a Sentence we essentially have two brains – a rational system and an emotional one - and only when these two systems are fully aligned can we accept change quickly and easily. However if they are not aligned – then change can be gruelling.“What’s good, if brief, is twice as good.” – Baltasar GracianDon't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing™ - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, BrevityBooks Publishing™ will get you on the express road to success!Change is hard. Nobody likes change, most of the time. We often fear it, or make excuses, or will resist as much as we can, even if they are just trivial. And what’s even more confusing, is that there are some changes that we don’t resist, and accept happily, such as getting married, or moving house. What is the root cause behind this? Why can change be so difficult to implement at times? This Topline Summary has the answers.For business owners, managers, entrepreneurs and even those looking for personal guidance –anyone can benefit from this fantastic Topline Summary of the hugely popular book which will help with motivating employees, strategic change management all the way down to getting oneself out of a rut or even implementing new habits. View Less